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Mackenzie Laurin

My name is Mackenzie Laurin; I am the founder, horticulturist, and practicing herbalist behind The Ladybird Company. My story begins with my hands in the dirt.

Quite literally, as it turns out- my first memory is of me, around 2 years old, in my mom's vegetable garden, shovelling fistfuls of dirt into my mouth. In my mind, this memory feels like the creation of my consciousness- I blink, and the world comes into colour: two dirty hands, a brilliant blue sky, a garden of vibrant greens, and my mom, exasperated and rushing over to scoop the dirt out of my mouth. So commenced my lifelong love affair with the soil.

In 2021, I graduated from the Horticulture Technologist diploma program at Olds College, where I focused my studies on native ecosystem restoration, permaculture, and ethnobiology. Shortly after, my health deteriorated, and I felt the door shut on the path I had so intently envisioned for myself. Isolated within a body that made each day a battle to be fought, and faced with an indifferent healthcare system that began to feel more and more disconnected from true healing, I reached a breaking point. I had found myself in the quiet ruins of the life I thought I would live, and I took it for what it was. A push. I needed to take my power back, or risk never again being in control of my life and my health. It was at this unhappy crossroads that I chose to turn backwards, to the passions that had guided me in my youth. Through independent study, fieldwork, and everyday practice, I dedicated every spare moment I had diving into the study of herbal medicine, nutrition and the biological sciences, and in every sense, it felt like coming home. Over the years, an idea took root in my heart. One that felt, in my bones, like something greater calling to me.

From that day on, The Ladybird Company rapidly began to take shape. Aspirations turned to fully formed ideas, turned to testing products, turned to crafting tailored medicines for my loved ones. In early 2025, it was finally ready, and I launched the company.

The Ladybird Company became the vessel through which I could share my lifetime of lessons; gifted to me by the elders, plants, and animals that have been my teachers. All of the offerings of my business stay true to this gift of connection. ​Through plant walks, classes, workshops, and seasonal gatherings, I invite others to experience that same sense of wonder and belonging. This work is more than a business to me- it is a love letter to the land that raised me. One story, one seed, one shared cup of tea at a time.

Mother Rose: A Love Letter To Rosa acicularis

Woven into the hedgerows, dappled across meadows, and gracing creek beds, the Wild Rose guards the boundary line with equal parts love and ferocity. Wild Rose is perhaps one of the most recognized plants in the Alberta landscape, yet few come to know her, beyond her blooms and thorns. This presentation is an attentive celebration, a monograph, of our beautiful provincial flower- a study of her biology and ecology, magic and medicine.

Drawing on the ethnobiological knowledge of the many places Rosa acicularis calls home- North America, Asia, & Europe- this presentation explores the Wild Rose’s many roles in the ecosystem of our world, physically and spiritually, and why it was granted such reverence by the diverse cultures that lived closely alongside it. Parallel to this discussion, we will explore all of the ways its scientific biology- studied in much more recent history- gives incredible credence to these folk beliefs. We’ll discuss the many gifts she offers this world- food, medicine, protection, building material, phenological indication, and her most sacred role as Mother Rose- gifting us her loving nourishment, and protecting us with breathtaking ferocity. We will also discuss all of the ways we can give back; in intentional relationship and steadfast stewardship.

The topic of this presentation was, of course, chosen in conversation with the setting of the Wild Roses Festival itself; an opportunity to celebrate the plant whose name frames the gathering, and an invitation to begin a deeply rooted relationship with the Wild Rose- as a friend, and an ally.

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